Millennials are proactively buying organic products

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“The first is the long time, middle-aged users who have chosen the organic food path because of some illness or nutritional consulting. They are from all income groups and largely city-based. The other, millennials from across metros, are trying to follow the organic lifestyle choice not because of ailments but because “they are very conscious, proactive and believe that this is the right and ethical thing to do—in terms of food, or treatment to the planet and to the farmers, etc”.” [Big Wow!]

via Millennials are proactively buying organic products

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